The Wheels Came Off

The most exquisite automobile is a walking stick; and one of the finest things in life is going on a journey with it.

Avenue worked for MCFA to play a key role in creating marketing proposals and business strategy for the planned redevelopment of urban infill centers on the east coast. Central to the development plans: getting people out of their cars and onto their feet. We researched parking ratios, “focus-grouped” young families and active adults, and had frank discussions regarding exactly what it takes to make an auto-loving American throw away the keys.

Our research, concept plans, project vignettes, and financial models are now part of a 25-year, $690MM investment plan for the District of Columbia’s Capit0l Waterfront Business District.


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