Research

Measure twice. Cut once. Stay under budget.

Our customer insights, market research and analytics practice is based on sound data, broad experience, and a rigorous following of emerging trends.

Avenue’s research and market studies have been used to support acquisitions, confirm valuations, drive marketing objectives, and develop pricing strategies. Sometimes our studies have even supported a complete change in plans.

We bring deep research and customer insights expertise together with quantitative, fact-based consulting approaches to guide our clients in refining their B2B, B2C and overarching brand strategy.

Typical research audits include:

– A full competitive analysis and comprehensive market review
– Analytics implementation or review, including goal setting, conversion and traffic analysis and marketing ROI
– Customer insights practice establishment, including segmentation, brand relevance reporting and UI audits
– Demand modeling and price modeling for sponsors, investors, and capital providers
– Project feasibility analysis
– Emerging market assessment
– Primary research, including usability studies, focus groups and interactive survey design

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